Illustration: The Verge
Instagram boss Adam Mosseri has high ambitions for Threads: he wants it to become the “de facto platform for public conversations online,” he said on Friday. Big statement to make on the one-year anniversary of Elon Musk taking over Twitter!
Meta’s aspirations came up as part of a question Mosseri answered in an AMA: “What do you think ‘success’ looks like for Threads in one year?”
“We’re actually debating this right now internally,” Mosseri said. “I do think the long-term aspiration is to be the de facto platform for public conversations online, which is about cultural relevance as much as it is about the overall size of Threads.”
Mosseri noted that Threads is “obviously” not the largest public conversation platform right now, saying that X, formerly Twitter, holds that title. He’s encouraged by Threads’ prospects, saying that “I think we have a chance of surpassing them,” even if X has “got a big head start and we’ve got a long way to go.” (Meta CEO Mark Zuckerberg announced this week that Threads has “just under” 100 million monthly active users.)
Right now, Mosseri is trying to keep the Threads team “focused on improving the core experience every week.” I’d argue it’s doing a pretty good job keeping up that pace, recently adding things like polls and GIFs this week and a free edit feature you don’t have to pay for earlier this month. “Little by little, I think we can continue to build momentum and get there,” he said.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
