Roposo, the Gurugram-based live entertainment commerce platform, has recently expanded its operations into Indonesia.
At a recent press conference held in Jakarta, Dalip Shahri, the Market Development Director of Glance responsible for Roposo’s development in Indonesia, highlighted the platform’s unique appeal. He emphasised that content creators on Roposo can swiftly gain popularity and generate income from the moment they start producing content.
Mansi Jain, the Senior Vice President and General Manager of Roposo, said that the primary focus will be on expanding their pool of content creators, with plans to invite over 1,000 creators within the next 3-4 quarters in Indonesia.
In its initial trial phase in Indonesia, Roposo was incorporated into the Glance application, offering over 40 daily streams. Over the course of a five-month trial in 2023, it managed to captivate an average daily audience of more than 1 Mn viewers. Each month, Indonesian netizens spend almost 2 Mn hours consuming content on Roposo.
Indonesia was chosen as Roposo’s target market due to its vast population, surpassing 200 Mn people. Media reports suggest that young Indonesians are highly tech-savvy, making them an ideal audience for a digital-first platform.
Looking ahead, Jain also mentioned the company’s ambition to penetrate the US market, following their success in India and Indonesia. The company is also exploring entry into other markets, including Brazil and Japan, as per ET report.
Founded in 2014 by Mayank Bhangadia, Avinash Saxena, and Kaushal Shubhank, Roposo initially began as a fashion discovery platform employing a proprietary recommendation engine to connect shoppers. However, in August 2017, the company pivoted its business model to become a short-video application. In 2019, it was acquired by Glance.
Under the ownership of Glance, a subsidiary of InMobi, Roposo boasts a user base of over 80 Mn active users in India.
On Roposo, consumers can engage in live shopping experiences with hundreds of creators and pop-up stores representing leading brands across various categories. The company is committed to offering its creators unique entrepreneurial opportunities through live entertainment and commerce, leveraging audience preference data for guidance. Roposo has also made substantial investments in artificial intelligence technology to aid in content moderation.
A March 2023 report by Redseer Strategy Consultants suggests that the monetization potential of the Indian short-form video market is on the brink of significant growth. It could reach an estimated $8 Bn- $12 Bn by 2030, driven by the increasing adoption and usage of smartphones.
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