Gaming firm JetSynthesys has joined hands with Tokyo stock exchange-listed Digital Hearts Holdings (DHH) with an aim to expand its footprint both in India and the global gaming market.
As a part of this partnership, DHH will back JetSynthesys and the latter will leverage DHH’s expertise in quality assurance, customer support and marketing to create global products.
In India, JetSynthesys will also set up a joint venture (JV) with DHH to expand both in the country and across the global gaming market.
JetSynthesys’ Founder Rajan Navani said, “Our strategic partnership with DHH is a pivotal step in strengthening JetSynthesys’ international footprint. We will leverage our collective sensibilities, deep understanding of the video games market, audience behavior, and industry dynamics to create cutting-edge global titles.”
He further added that Japan is the third largest gaming market in the world and through this partnership, JetSynthesys will introduce innovations in gaming and unlock incremental opportunities and possibilities for the global audience.
Launched in 2014 by Navani, JetSynthesys identifies as a new-age digital entertainment and technology business with a global foray into gaming and esports, digital entertainment, and wellness and livelihoods. Spread across 180 countries, it claims to have built a powerful ecosystem of technology, talent, content, and distribution stacks.
As per the deal, JetSynthesys Japan will support DHH in business development across the Western countries, while the latter will help the former for expansion across Japan and other East Asian countries.
Commenting on this, DHH’s Director, Executive VP, and COO Toshiya Tsukushi said, “This collaboration enables us to expand our presence in the Indian gaming market and offer our extensive QA services, while also opening up new avenues for the global gaming industry out of Japan. We look forward to leveraging JetSynthesys strong foothold in India and in other Western markets to further bolster our global presence.”
In July, JetSynthesys acquired KidzByte, an educational news and knowledge media platform for kids, to transform the way children access content and empower them with information to become creative and driven individuals.
It also acquired a majority stake in Manish Maheshwari-led startup Fanor, a content monetisation platform for digital creators.
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