Digikore Studios is thrilled to announce the release of the premiere episode of its latest show ‘Kaise Banta Hai’, now streaming on Jio Cinema. This episode features Titan Eye+, Taneira, and Sesa Care, spotlighting the advanced technology, stringent quality control, and careful management required to manufacture their products.
Inspired by global hits like “How It’s Made” and “Megafactories”, ‘Kaise Banta Hai’ offers viewers a behind-the-scenes look at the intricate processes behind the production of familiar household brands. This innovative format provides brands a unique 10-minute marketing showcase – equivalent to 60 seconds of traditional advertising – to foster enduring exposure and traction across digital platforms. More importantly, ‘Kaise Banta Hai’ aims to cultivate deeper consumer connections by unravelling the mysteries and workmanship behind regular items.
Mr. Abhishek More, the CEO and founder of Digikore Studios said, “Through glimpses into diverse factories coupled with an engaging host-led narrative, each episode promises an eye-opening journey that will change how audiences view everyday objects around them. We are excited to create a viewing experience that informs and entertains, while helping brands drive awareness around their manufacturing excellence.”
About the brands:
Titan Eye+, an eyewear venture by Titan Company, was established in March 2007. It aimed to transform India’s eyewear industry with high-quality products. It stands out in the Indian optical retail market with its standardized quality, transparent pricing, and modern designs. It has over 550 stores in 229 cities, offering a variety of stylish eyewear.
Taneira, a brand under Tata, was launched in 2017. It offers a range of sarees, dress materials, and kurtas made from pure fabrics. It represents India’s diversity with over 100 textile clusters. It caters to the modern yet traditional Indian woman for various occasions. Taneira is also committed to supporting weavers and artisans nationwide through its “Weavershalas.”
Sesa, established in 1995, is a result of Dr. Dahyabhai Patel’s dedication to addressing hair fall. His Ayurvedic research led to the creation of Sesa Ayurvedic Hair Oil, a unique blend based on ancient texts. Unlike superficial hair care products, it focuses on nourishing hair from within.
With its blend of factual storytelling and compelling visuals, ‘Kaise Banta Hai’ looks set to both satisfy viewer curiosity and offer brands far-reaching marketing potential. Stay tuned for more episodes soon.
About Digikore Studios
Digikore Studios is a leading content production and post production studio. Digikore’s dedicated team makes the impossible possible, fulfilling the demands of studios and independent creators alike. The studio’s activities span across creative development, production, marketing, distribution, licensing, merchandising and syndication of films and episodic in India and worldwide. They count every major studio among their creative partnerships, including Disney / Marvel, Netflix, Amazon, Apple, Warner Bros., Paramount, and Lionsgate. They work on the spectacular scenes and tiny details that make movies and shows truly mind-blowing!!!
