Don’t count on a mobile app making you rich; $50/month is typical

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If you’ve got big dreams about earning a living from creating iPhone apps, a new report makes for some sobering reading. The median monthly revenue generated by an app after a year on the App Store is less than $50 per month.

There is some encouraging news, though: There seems to be a tipping point if you can get an app to the point where it’s earning $1,000 per month …

RevenueCat, a company which aims to take the hard work out of offering in-app subscriptions, carried out a large-scale analysis of more than 30,000 subscription apps across 18,000 developers. Between them, those apps signed up an impressive 290M subscribers, and generated some $6.7B in revenue.

But as TechCrunch notes, the headline numbers disguise the huge variability.

The top 5% of apps generate 200 times the revenue of the bottom quartile after their first year, while the median monthly revenue an app generates after 12 months is less than $50 USD […]

The company found that only 17.2% of apps will reach even $1,000 in monthly revenue.

There is some good news, however. If you do succeed in reaching the $1k/month point, then there’s a decent chance that your revenue will continue to grow.

After they hit that point, the odds of them growing further increase. For instance, 59% of the apps that reach $1,000 will go on to reach $2,500 and 60% of the apps that reach $2,500 will make it to $5,000.

Beyond that, things get much tougher again, with only 3.5% of apps hitting $10k in monthly revenue.

If you want to maximize your chances of financial success, health & fitness seems to be the category to target.

Health and fitness apps generate more revenue after a year, performing at least twice as well as all the other categories combined.

Steer clear of travel and productivity categories: even the top 5% of those make less than $1k per month.

RevenueCat believes that one of the trends in the coming year will be offering more one-off in-app purchases, alongside subscription options.

FTC: We use income earning auto affiliate links. More.



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Don’t count on a mobile app making you rich; $50/month is typical


If you’ve got big dreams about earning a living from creating iPhone apps, a new report makes for some sobering reading. The median monthly revenue generated by an app after a year on the App Store is less than $50 per month.

There is some encouraging news, though: There seems to be a tipping point if you can get an app to the point where it’s earning $1,000 per month …

RevenueCat, a company which aims to take the hard work out of offering in-app subscriptions, carried out a large-scale analysis of more than 30,000 subscription apps across 18,000 developers. Between them, those apps signed up an impressive 290M subscribers, and generated some $6.7B in revenue.

But as TechCrunch notes, the headline numbers disguise the huge variability.

The top 5% of apps generate 200 times the revenue of the bottom quartile after their first year, while the median monthly revenue an app generates after 12 months is less than $50 USD […]

The company found that only 17.2% of apps will reach even $1,000 in monthly revenue.

There is some good news, however. If you do succeed in reaching the $1k/month point, then there’s a decent chance that your revenue will continue to grow.

After they hit that point, the odds of them growing further increase. For instance, 59% of the apps that reach $1,000 will go on to reach $2,500 and 60% of the apps that reach $2,500 will make it to $5,000.

Beyond that, things get much tougher again, with only 3.5% of apps hitting $10k in monthly revenue.

If you want to maximize your chances of financial success, health & fitness seems to be the category to target.

Health and fitness apps generate more revenue after a year, performing at least twice as well as all the other categories combined.

Steer clear of travel and productivity categories: even the top 5% of those make less than $1k per month.

RevenueCat believes that one of the trends in the coming year will be offering more one-off in-app purchases, alongside subscription options.

FTC: We use income earning auto affiliate links. More.



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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