New ‘Presto’ system coming to Apple Stores next month for wireless in-box iPhone software updates

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Apple is about to roll out a big change to its retail stores in the United States: “Presto within Apple.” This system will let Apple Store employees wirelessly update iPhone software while the phone is still in the box, using a pad-like device. Here’s how it works.

In the latest edition of his Power On newsletterBloomberg’s Mark Gurman reports that this new system will begin widely rolling out to Apple Stores in the United States in April, reaching all US stores by “early summer.” The process has been in testing at select Apple Stores since the end of 2023.

Gurman first reported on this system last October, and 9to5Mac subsequently found evidence of the feature in iOS 17.2. The technology centers around a “pad-like device that the store can place boxes of iPhones on top of.” The system is able to power on the iPhones, update their software, then power them back down, all while the phones stay in their boxes.

In today’s edition of Power On, Gurman writes:

The system looks a bit like a metal cubby for shoes. It can use MagSafe and other wireless technologies to power up the iPhone without ever cracking open the packaging. It downloads and installs new software and then powers the phone back down.

This change will mean that people who buy new iPhones from Apple Stores likely won’t have to immediately update their device after taking it out of the box. Instead, the Apple Store will be able to update the devices as new iOS versions are released.

As it stands now, iPhones are shipped from the factory with whatever build of iOS was available at that time. This means millions of iPhones out there ship with iOS versions that are multiple updates old by the time that phone arrives to the customer.

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New ‘Presto’ system coming to Apple Stores next month for wireless in-box iPhone software updates


Apple is about to roll out a big change to its retail stores in the United States: “Presto within Apple.” This system will let Apple Store employees wirelessly update iPhone software while the phone is still in the box, using a pad-like device. Here’s how it works.

In the latest edition of his Power On newsletterBloomberg’s Mark Gurman reports that this new system will begin widely rolling out to Apple Stores in the United States in April, reaching all US stores by “early summer.” The process has been in testing at select Apple Stores since the end of 2023.

Gurman first reported on this system last October, and 9to5Mac subsequently found evidence of the feature in iOS 17.2. The technology centers around a “pad-like device that the store can place boxes of iPhones on top of.” The system is able to power on the iPhones, update their software, then power them back down, all while the phones stay in their boxes.

In today’s edition of Power On, Gurman writes:

The system looks a bit like a metal cubby for shoes. It can use MagSafe and other wireless technologies to power up the iPhone without ever cracking open the packaging. It downloads and installs new software and then powers the phone back down.

This change will mean that people who buy new iPhones from Apple Stores likely won’t have to immediately update their device after taking it out of the box. Instead, the Apple Store will be able to update the devices as new iOS versions are released.

As it stands now, iPhones are shipped from the factory with whatever build of iOS was available at that time. This means millions of iPhones out there ship with iOS versions that are multiple updates old by the time that phone arrives to the customer.

Follow ChanceThreadsTwitterInstagram, and Mastodon

FTC: We use income earning auto affiliate links. More.





Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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