Flipkart aims to have around 100 dark stores operational and tested across various demand scenarios by the launch of Flipkart Minutes
Flipkart Minutes is currently accessible to select users in certain pincodes. The service is expected to launch in a couple of weeks
As per an ET report, Flipkart will compete with Zepto, Zomato’s Blinkit, and Swiggy Instamart this festive season
Ahead of its Big Billion Days sale, ecommerce major Flipkart is now planning to open nearly 100 dark stores across top cities, intensifying its battle in the quick commerce space.
According to an ET report, the move is a part of Flipkart’s strategy to take on quick commerce players like Zepto, Blinkit and Swiggy Instamart this festive season, as fast delivery is expected to capture significant sales due to non-grocery segment expansion and early preparations.
Flipkart Minutes is currently accessible to select users in certain pincodes. The service is expected to launch in a couple of weeks, a source told ET. Initially, it will be stabilised in specific areas before being scaled up. Flipkart Minutes will start with vegetables, fruits, groceries, electronics, and other products.
Flipkart would go “all out” during the festive season, he added.
The report added that Flipkart aims to have around 100 dark stores ready and tested for various demand scenarios by the launch. Dark stores, which are mini warehouses for deliveries, are being tested with employees at Flipkart’s Bengaluru headquarters, using a nearby dark store.
This comes days after ecommerce major Flipkart said it is expanding its digital payment offerings with new recharge and bill payment options.
Recently, the ecommerce giant has made significant strides in the digital payment space. It launched its digital payment platform, super.money, in beta mode to offer UPI services, coupled with cashbacks and rewards on Flipkart, Myntra, and Shopsy.
It is noteworthy that all these efforts are occurring as Flipkart considers relocating its parent entity from Singapore to India, ahead of its IPO.
(The story will be updated soon.)