Maybe Friend wasn’t crazy for spending $1.8M on a domain after all

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When AI companion startup Friend revealed it had spent $1.8 million on buying the www.friend.com domain name last week, it set off a debate around what exactly branding is worth, and how startups should be spending cash. Founders of other companies like Loom and Public came forward to share stories of their own quests to lock down a domain, but the questions continued rolling in: Did Friend overspend for its domain? Will it really make a difference?



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Maybe Friend wasn’t crazy for spending $1.8M on a domain after all


When AI companion startup Friend revealed it had spent $1.8 million on buying the www.friend.com domain name last week, it set off a debate around what exactly branding is worth, and how startups should be spending cash. Founders of other companies like Loom and Public came forward to share stories of their own quests to lock down a domain, but the questions continued rolling in: Did Friend overspend for its domain? Will it really make a difference?



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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