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In Latin American countries like Brazil and Chile, messaging platform WhatsApp has become one of the most popular apps to buy things online. It was even the ecommerce platform of choice in the region during the pandemic. But WhatsApp is designed to be a messaging platform, not an e-commerce site. A startup called Mercately is building the back-end software to help brands better sell through WhatsApp.
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In Latin American countries like Brazil and Chile, messaging platform WhatsApp has become one of the most popular apps to buy things online. It was even the ecommerce platform of choice in the region during the pandemic. But WhatsApp is designed to be a messaging platform, not an e-commerce site. A startup called Mercately is building the back-end software to help brands better sell through WhatsApp.
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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