Disney: Disney sees AI helping to personalize new ESPN app

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Walt Disney‘s ESPN network is exploring the use of artificial intelligence to help personalize its news and recap show “SportsCenter” as younger audiences embrace streaming TV, ESPN Chairperson Jimmy Pitaro said on Wednesday.

As audiences shift away from cable TV, Disney is crafting a plan to offer its flagship ESPN network as a standalone app for the first time starting next year.

Disney aims to make the app the preeminent digital destination for sports fans, with a tailored version of “SportsCenter” based on users’ interests, Pitaro told reporters at the company’s headquarters in Bristol, Connecticut.

AI will obviously help significantly in terms of that, not just in terms of the personalization and the clip generation, but also the narration.”

AI can help generate clips for the vast array of sports that ESPN offers, Pitaro added.

“AI is not the awful, terrible disruptor that many people think. I personally believe that AI will be very helpful and beneficial to the sports industry and to the sports fan.”

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Disney is also working to add features such as betting, fantasy sports and e-commerce, he said.



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Disney: Disney sees AI helping to personalize new ESPN app


Walt Disney‘s ESPN network is exploring the use of artificial intelligence to help personalize its news and recap show “SportsCenter” as younger audiences embrace streaming TV, ESPN Chairperson Jimmy Pitaro said on Wednesday.

As audiences shift away from cable TV, Disney is crafting a plan to offer its flagship ESPN network as a standalone app for the first time starting next year.

Disney aims to make the app the preeminent digital destination for sports fans, with a tailored version of “SportsCenter” based on users’ interests, Pitaro told reporters at the company’s headquarters in Bristol, Connecticut.

AI will obviously help significantly in terms of that, not just in terms of the personalization and the clip generation, but also the narration.”

AI can help generate clips for the vast array of sports that ESPN offers, Pitaro added.

“AI is not the awful, terrible disruptor that many people think. I personally believe that AI will be very helpful and beneficial to the sports industry and to the sports fan.”

Discover the stories of your interest


Disney is also working to add features such as betting, fantasy sports and e-commerce, he said.



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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