Join us for All Things Startup – 3.0, a flagship monthly series by JITO Youth Jaipur - JIIF, focused on delivering high-impact learning and community building for early-stage founders and startup enthusiasts.
The theme for this edition is “Marketing Masterclass for Founders” — a deep dive into how founders should structure and oversee marketing inside their startups. This isn’t a session on running ads — it’s about making informed decisions on team building, budget allocation, channel selection, and marketing strategy from a founder’s lens.
Speaker:
Mr. Atul Mathur
Founder, LocaGlobe
He currently leads marketing efforts for powerhouse brands like boAt, AngelOne, AstroTalk, Taj Group, and SuperKicks, bringing over 20 years of experience in building brand strategies that scale.
This session will unpack:
- How to hire or evaluate a marketing agency
- Allocating and managing marketing budgets
- Selecting the right platforms: Meta, Google, Pinterest, Quora, Snapchat, Influencers
- Understanding key metrics: CAC, ROAS, LTV, etc.
- SEO fundamentals: on-page & off-page
- Building vs outsourcing a marketing team
- Founder’s role in setting the marketing & brand vision
Why Attend?
- Learn how marketing should function inside your startup
- Gain clarity on making the right marketing hires or partnerships
- Avoid common pitfalls early-stage founders face with marketing
- Network with like-minded entrepreneurs and ecosystem enablers
Date: June 21
Venue: Jaipur, RajasthanFor more details contact:
Rounak
7230000448
rounakschindaliajito@gmail.com