We live in an age where change is the sole constant, and technology is one of the major driving forces behind the evolution we see brewing all around us. No one is left untouched by the swirling winds of change, be it age-old legacy brands, or new-age upstarts seeking to upend the well-entrenched apple carts of the incumbents.

A few brands have understood this better than most, and in doing so are often a step ahead in growing and retaining their customer base and ensuring loyalty to their brands. This is the cohort that will gain acclaim as Brand of the Year 2024, who have built their success stories by crafting relationships that have withstood the test of time, as opposed to building their brand on something more transient or merely flirtatious.

 Marksmen Daily’s 3rd edition of Brand of the Year 2024 will see some of the industry’s leading lights offer insights into the DNA of successful brands, the building blocks of creative thinking, and the new growth edicts that have stood others in great stead, with the evening culminating in a celebratory ceremony that recognises these industry doyens.