Why mastering the supply chain strategy is key to delivering a superior omnichannel experience

Description

15 March @3 PM IST

Retailers are struggling to give a superior and seamless omnichannel experience to their customers. This requires a modern, multifaceted, multiplayer, resilient supply chain. Every link in the chain right from procurement, to supply and shipping to the touchpoints — mobile apps, websites, and social media needs to present the right offer at the right time, to make it all smooth like clockwork.

Retailers need to break down silos, establish seamless end-to-end integration, execute full cross-channel planning, implement channel focussed operating model, and leverage last-mile delivery opportunities.

In this session, the panellists will discuss why Supply Chain modernisation plays a pivotal role in realizing an omnichannel experience, the challenges around creating a seamless supply chain and the ways in which they are modernizing their supply chain to make it consistent. They will also deliberate on future trends in omnichannel retail.