Netflix to introduce a structure to charge accounts for password sharing next year, stepping up efforts to persuade more than 100 million freeloading households to start paying as the company faces declining membership and increased competition.
After years of being relatively lax in terms of password sharing, Netflix announced on Tuesday that its “goal is to find an easy-to-use paid sharing offering that we believe works for our members and our business and that we can roll out in 2023.” It has previously stated that it will implement password-sharing fees worldwide, including in the United States. So far, its password-sharing fees have only been tested in a few Latin American countries, where it is experimenting with two schemes.
