Ecommerce marketplaces can only sell third-party products according to the proposed policy

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Department for Promotion of Industry and Internal Trade (DPIIT) is attempting to draw a clear distinction between the marketplace model and the inventory-based model with the upcoming ecommerce policy. Furthermore, the policy is likely to restrict ecommerce marketplaces from selling third-party products on their platforms.

According to a Business Standard report, the DPIIT informed the Parliamentary Standing Committee on Commerce that the conflict of interest that arises due to e-marketplace entities’ control of vendors’ inventory would be addressed in the proposed policy. The committee suggested that the two models, inventory-led and marketplace, be clearly defined in order to address competition-related issues such as deep discounting, a lack of platform neutrality, platform data misuse, and nontransparent search ranking.

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Ecommerce marketplaces can only sell third-party products according to the proposed policy

Department for Promotion of Industry and Internal Trade (DPIIT) is attempting to draw a clear distinction between the marketplace model and the inventory-based model with the upcoming ecommerce policy. Furthermore, the policy is likely to restrict ecommerce marketplaces from selling third-party products on their platforms.

According to a Business Standard report, the DPIIT informed the Parliamentary Standing Committee on Commerce that the conflict of interest that arises due to e-marketplace entities’ control of vendors’ inventory would be addressed in the proposed policy. The committee suggested that the two models, inventory-led and marketplace, be clearly defined in order to address competition-related issues such as deep discounting, a lack of platform neutrality, platform data misuse, and nontransparent search ranking.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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