Foodtech giant Zomato halted new signups and subscription renewals for its loyalty programme Zomato Pro. The move comes after Zomato made several changes to its business model in order to scale and become profitable.
After shuttering Zomato Pro’s premium iteration, Zomato Pro Plus, in May of this year, the startup is now shuttering Zomato Pro after two years of operation. Zomato Gold, which was rebranded as Zomato Pro in 2020, was the company’s first customer loyalty programme. Zomato stated in a message to existing Pro users and those attempting to sign up that the services are unavailable for renewal “while we work on a new better experience for you.”
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Foodtech giant Zomato halted new signups and subscription renewals for its loyalty programme Zomato Pro. The move comes after Zomato made several changes to its business model in order to scale and become profitable.
After shuttering Zomato Pro’s premium iteration, Zomato Pro Plus, in May of this year, the startup is now shuttering Zomato Pro after two years of operation. Zomato Gold, which was rebranded as Zomato Pro in 2020, was the company’s first customer loyalty programme. Zomato stated in a message to existing Pro users and those attempting to sign up that the services are unavailable for renewal “while we work on a new better experience for you.”
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
