FMCG Major Marico mulls creating a Thrasio-Style model for its D2C brands

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Leading fast moving consumer goods (FMCG) company Marico is considering developing a Thrasio-style model. It hopes to achieve synergies and scale up direct-to-consumer brands through this model. They intend to use a common technology platform, a supply chain, and customer relationship management to accomplish this.

The model is part of the FMCG company’s larger strategy to expand into new segments, with a greater emphasis on the online space, according to ET. However, it wishes to build overall operations with greater agility in order to avoid disrupting its traditional business. Marico has recently been on an acquisition spree in the D2C space. It purchased several brands, including Just Herbs, Beardo, and True Elements. Furthermore, the FMCG company revealed plans to expand into new categories by investing in more brands.

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FMCG Major Marico mulls creating a Thrasio-Style model for its D2C brands

Leading fast moving consumer goods (FMCG) company Marico is considering developing a Thrasio-style model. It hopes to achieve synergies and scale up direct-to-consumer brands through this model. They intend to use a common technology platform, a supply chain, and customer relationship management to accomplish this.

The model is part of the FMCG company’s larger strategy to expand into new segments, with a greater emphasis on the online space, according to ET. However, it wishes to build overall operations with greater agility in order to avoid disrupting its traditional business. Marico has recently been on an acquisition spree in the D2C space. It purchased several brands, including Just Herbs, Beardo, and True Elements. Furthermore, the FMCG company revealed plans to expand into new categories by investing in more brands.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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