Google announced that it is expanding its Play Store user choice billing programme, which allows users to select alternative payment systems for in-app purchases, to India, Australia, Indonesia, Japan, and the European Economic Area. The company is inviting all non-gaming developers worldwide to apply for this programme, and if accepted, they will be able to use third-party payment systems in the aforementioned regions.
In July, Google implemented a similar policy for non-gaming developers and users in the EEA region. The new policies are an extension of this. The company offered a 3% fee reduction to developers in the EEA region who used third-party billing. The company stated in the new announcement that “reasonable service fees will continue to apply,” but did not provide any figures. More information will be released in the coming weeks and months, according to the company.