Following months of headlines about layoffs, cost-cutting, poaching, reorganisations, and other controversies, edtech behemoth Unacademy attempted to turn a new leaf with the launch of Unacademy One, a content-focused acquisition strategy for its core test prep product.
Unacademy One appears to be a unified funnel into Unacademy’s various online (and offline) learning products rather than a product or platform. It’s a collection of 50 YouTube channels based on Unacademy’s existing test prep content buckets, as well as newer categories like taxation, student life, inspirational stories from learners and top rankers, and more. It should be noted that the Unacademy One website lists 26 channels, so the remaining channels may be launched at a later date.
