D2C ecommerce roll-up unicorn Mensa Brands acquired peanut butter brand MYFITNESS to make its foray into the health food category.
According to a statement, MYFITNESS will work on expanding its footprint, launching new categories, scaling D2C, investing in brand-building, and expanding to global markets as a result of this new partnership with Mensa Brands. MYFITNESS sells a variety of health and fitness foods, including flavoured peanut butter, crispy peanut butter, and high-protein bars. MYFITNESS is targeting millennials, Gen Z, and athletes.
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D2C ecommerce roll-up unicorn Mensa Brands acquired peanut butter brand MYFITNESS to make its foray into the health food category.
According to a statement, MYFITNESS will work on expanding its footprint, launching new categories, scaling D2C, investing in brand-building, and expanding to global markets as a result of this new partnership with Mensa Brands. MYFITNESS sells a variety of health and fitness foods, including flavoured peanut butter, crispy peanut butter, and high-protein bars. MYFITNESS is targeting millennials, Gen Z, and athletes.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
StartupNews.fyi is a leading global startup and technology media platform known for its end-to-end coverage of the startup ecosystem across India and key international markets. Launched with the vision of becoming a single gateway for founders, investors, and ecosystem enablers, StartupNews.fyi has grown steadily over the years by publishing tens of thousands of verified news stories, insights, and ecosystem updates, reaching millions of startup enthusiasts every month through its digital platforms and communities.
