When you ‘dislike’ a video, YouTube keeps recommending similar ones, according to research

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When YouTube’s powerful recommendation algorithms steer users toward videos they dislike, the company encourages them to click the “Dislike” or “Not Interested” buttons to instruct YouTube’s software not to surface that type of content again.

However, according to a study published Tuesday by Mozilla, the foundation behind the Firefox web browser, those buttons do little to remove unwanted videos from the personalised recommendations that YouTube feeds to users. The study is based on data from over 20,000 people who voluntarily downloaded Mozilla’s RegretsReporter, a browser extension that allows Mozilla’s researchers access to people’s YouTube activity. The project’s goal is to bring transparency to the Google-owned video site’s recommendation software, which has been accused of pushing people toward conspiracy theories, disinformation, and other harmful content.

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When you ‘dislike’ a video, YouTube keeps recommending similar ones, according to research

When YouTube’s powerful recommendation algorithms steer users toward videos they dislike, the company encourages them to click the “Dislike” or “Not Interested” buttons to instruct YouTube’s software not to surface that type of content again.

However, according to a study published Tuesday by Mozilla, the foundation behind the Firefox web browser, those buttons do little to remove unwanted videos from the personalised recommendations that YouTube feeds to users. The study is based on data from over 20,000 people who voluntarily downloaded Mozilla’s RegretsReporter, a browser extension that allows Mozilla’s researchers access to people’s YouTube activity. The project’s goal is to bring transparency to the Google-owned video site’s recommendation software, which has been accused of pushing people toward conspiracy theories, disinformation, and other harmful content.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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