Men’s grooming startup Ustraa raised $2.1 million in a strategic funding round led by Info Edge’s subsidiary Startup Investments where IIFL Seed Ventures and Wipro Enterprises also partcipated.
Ustraa is a direct-to-consumer men’s grooming startup with a product portfolio that includes shampoo, face wash, hair oil, beard oil, and other items. It sells its products primarily through its website, ecommerce platforms such as Amazon and Flipkart, and third-party retail outlets. The startup primarily operates in a market dominated by consumer goods behemoths and conglomerates. It competes with Beardo owned by Marico, The Man Company owned by Emami, and Bombay Shaving Company owned by Reckitt Benckiser, among others.