Instagram is allowing users to upload longer, continuous Stories, the social network confirmed to TechCrunch on Friday. When you post a Story that is less than 60 seconds long, it will no longer be segmented. The company began testing the change with a small group of users late last year and has now made it available to all users worldwide.
“We are always working on ways to improve the Stories experience,” a Meta spokesperson said in an email to TechCrunch. “Instead of being cut into 15 second clips, you’ll now be able to play and create Stories continuously for up to 60 seconds.” The new feature is likely to be appreciated by both users and viewers. Users will be able to post uninterrupted Stories that will not be broken up, and viewers will no longer have to tap continuously to get through a long video that they may not want to see. However, the change may turn off those who prefer the simplicity of short, bite-sized Stories.