Streaming service Epix to get a face-lift and relaunch as MGM+ in 2023

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On the same day that Lionsgate renamed Starzplay to Lionsgate+, MGM’s Epix announced that it, too, would receive a “+” in its brand name. The ad-free streaming service Epix announced today that it will relaunch in early 2023 as MGM+.

While the new name isn’t particularly creative (it’s mostly a plus sign), the rebranding comes as streaming services continue to adopt the names of their larger brands. Also, the timing of MGM’s announcement and Lionsgate’s announcement is unlikely to be coincidental. Lionsgate and Viacom previously owned Epix. MGM paid $1 billion for full control of Epix in 2017.

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Streaming service Epix to get a face-lift and relaunch as MGM+ in 2023

On the same day that Lionsgate renamed Starzplay to Lionsgate+, MGM’s Epix announced that it, too, would receive a “+” in its brand name. The ad-free streaming service Epix announced today that it will relaunch in early 2023 as MGM+.

While the new name isn’t particularly creative (it’s mostly a plus sign), the rebranding comes as streaming services continue to adopt the names of their larger brands. Also, the timing of MGM’s announcement and Lionsgate’s announcement is unlikely to be coincidental. Lionsgate and Viacom previously owned Epix. MGM paid $1 billion for full control of Epix in 2017.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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