Plant-based meat startup Shaka Harry raised undisclosed amount from former Indian skipper and cricketer MS Dhoni.
Liberate Foods’ subsidiary is Shaka Harry. It sells a variety of plant-based meat and snacking foods. Among its products are stuffed chicken paratha, mutton keema, chicken burger patties, and chicken fries. Shaka Harry will form a partnership with Dhoni using the current fundraising to expand customer reach and introduce new product offerings. Shaka Harry claims that its products contain no cholesterol and no trans fat. It claims to be serving 30,000+ customers per month across ten cities in the coming months. According to Inc42, the country’s D2C sector is expected to be worth $100 billion or more by 2025, while the ecommerce sector is expected to be worth $200 billion by 2026.