Fashion retailer V-Mart Retail to acquire ecommerce startup LimeRoad for INR 31.12 crore

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Fashion retailer V-Mart Retail to acquire ecommerce startup LimeRoad for INR 31.12 crore

Fashion retailer V-Mart Retail to acquire Tiger Global-backed ecommerce startup LimeRoad in an all-cash deal of INR 31.12 crore on a slump basis.

V-Mart would acquire the fashion marketplace’s assets worth approximately INR 14.61 Cr and assume its current liabilities worth approximately INR 36.26 Cr as part of the agreement. V-Mart also intends to invest INR 150 Cr to help the startup scale further and achieve long-term profitability. The acquisition will assist V-Mart in acquiring digital-first millennials and expanding its omnichannel expertise, according to the fashion retailer.

Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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Fashion retailer V-Mart Retail to acquire Tiger Global-backed ecommerce startup LimeRoad in an all-cash deal of INR 31.12 crore on a slump basis.

V-Mart would acquire the fashion marketplace’s assets worth approximately INR 14.61 Cr and assume its current liabilities worth approximately INR 36.26 Cr as part of the agreement. V-Mart also intends to invest INR 150 Cr to help the startup scale further and achieve long-term profitability. The acquisition will assist V-Mart in acquiring digital-first millennials and expanding its omnichannel expertise, according to the fashion retailer.

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Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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