Netflix announced today the launch of “Profile Transfer,” a feature that allows an existing account member to switch to a new account without having to rebuild their profile. This keeps their personal data, such as customised recommendations, viewing history, a list of favourite shows/movies, and other settings, from being erased and having to start over.
As the streaming service cracks down on account sharing, the new Profile Transfer feature is likely to encourage freeloaders to finally pay for their own accounts. The feature is being rolled out today, and subscribers around the world will be notified via email. Once available, users can navigate to their profile icon on the Netflix homepage and select “Profile Transfer.” In account settings, the “Profile Transfer” option can also be disabled.