YouTube ends test by requesting that users purchase a premium subscription in order to watch 4K videos

October 19, 2022

, By Team SNFYI

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YouTube conducted an experiment in which it asked some free users to upgrade to a premium account in order to view videos in 4K resolution. The company has now ended this test, most likely due to user outrage.

YouTube confirmed the experiment’s end in a tweet, saying, “Viewers should now be able to access 4K quality resolutions without Premium membership.” This means that all users can now watch videos at the highest resolution without paying for a subscription. YouTube conducted the experiment to determine how users reacted when a specific feature was pushed behind the premium tier. In a now-deleted tweet, the company stated that a user who received a pop-up asking them to upgrade was “part of our experiment to better understand the feature preferences of Premium & non-Premium viewers.”

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YouTube ends test by requesting that users purchase a premium subscription in order to watch 4K videos

October 19, 2022

, By Team SNFYI

YouTube conducted an experiment in which it asked some free users to upgrade to a premium account in order to view videos in 4K resolution. The company has now ended this test, most likely due to user outrage.

YouTube confirmed the experiment’s end in a tweet, saying, “Viewers should now be able to access 4K quality resolutions without Premium membership.” This means that all users can now watch videos at the highest resolution without paying for a subscription. YouTube conducted the experiment to determine how users reacted when a specific feature was pushed behind the premium tier. In a now-deleted tweet, the company stated that a user who received a pop-up asking them to upgrade was “part of our experiment to better understand the feature preferences of Premium & non-Premium viewers.”

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Signal-based Investmint raised $2 million in seed led by Nexus Venture Partners

Next News

D2C eyewear brand ClearDekho raised $5 million in Series A led by Venture Catalysts and SphitiCap

More like this

Popular

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