Built on WhatsApp for Business’ API, WATI raised $23 million in Series B led by Tiger Global where returning investors Sequoia Capital India & Southeast Asia and new investors DST Global Partners and Shopify also participated.
WATI’s customer engagement software is based on the WhatsApp for Business API and allows customers to send personalised notifications. The startup currently has over 6,000 customers in 75 countries, including small and medium-sized businesses (SMBs) in industries such as house cleaning, schools, education centres, edtech, fintech, medical facilities, D2C brands, and Shopify stores. The platform includes a collaborative team inbox that multiple agents can access, as well as features such as smart routing, canned responses, data tagging, and analytics.