Cashback and coupons site CashKaro raised Rs 130 crore in Series C led by Affle Global Pte. Ltd. (AGPL). According to the company, the new capital will be used primarily for the expansion of the CashKaro and EarnKaro brands, as well as new technology and product development.
CashKaro provides coupons, price comparison, and deals to consumers through its various apps such as CashKaro, EarnKaro, CashKaro Stores (for assisted ecommerce), and BankKaro, and allows its 20 million members to earn cashbacks and rewards for online shopping at 1,500+ ecommerce sites. This investment would help us strategically strengthen our unique business-to-consumer (B2C) engagement model as we grow CashKaro from 20 million to 100 million users over the next few years.
