Luxury fashion house Balenciaga has quit Twitter, joining other brands who did the same following billionaire Elon Musk’s social media platform last month and upended content rules.

Its Twitter account was deleted, according to Balenciaga. Vogue had previously stopped using the social media site. According to reports, other businesses like General Motors, Volkswagen, Pfizer, and General Mills have halted their platform advertising. The Paris-based luxury retailer is the most recent business to leave the social media network since Musk took over on October 28. Since then, Musk has made significant changes, including mass firings of staff members, some of whom were senior executives, and the launch of a paid verification service.

Luxury fashion house Balenciaga has quit Twitter, joining other brands who did the same following billionaire Elon Musk’s social media platform last month and upended content rules.

Its Twitter account was deleted, according to Balenciaga. Vogue had previously stopped using the social media site. According to reports, other businesses like General Motors, Volkswagen, Pfizer, and General Mills have halted their platform advertising. The Paris-based luxury retailer is the most recent business to leave the social media network since Musk took over on October 28. Since then, Musk has made significant changes, including mass firings of staff members, some of whom were senior executives, and the launch of a paid verification service.