Philip Morris launches new IQOS ILUMA in the UAE

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Philip Morris Management Services Middle East announced the launch of IQOS ILUMA in the UAE, adding to their line of smoke-free products for adults. The ground-breaking induction-heating technology uses no blades and doesn’t need to be cleaned.

The Smartcore Induction System, which heats the tobacco from within the sticks, is the device’s cutting-edge heating system. The new sticks have an auto-start feature that detects when the tobacco stick is inserted and turns on the heating element without burning the tobacco. The company, which is presently present in 70 markets worldwide, wants to expand to 100 markets in the following three years.

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Philip Morris launches new IQOS ILUMA in the UAE

Philip Morris Management Services Middle East announced the launch of IQOS ILUMA in the UAE, adding to their line of smoke-free products for adults. The ground-breaking induction-heating technology uses no blades and doesn’t need to be cleaned.

The Smartcore Induction System, which heats the tobacco from within the sticks, is the device’s cutting-edge heating system. The new sticks have an auto-start feature that detects when the tobacco stick is inserted and turns on the heating element without burning the tobacco. The company, which is presently present in 70 markets worldwide, wants to expand to 100 markets in the following three years.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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