YouTube Shorts, its TikTok-like short-form video product, is getting shopping features. Users are now able to make purchases while scrolling through Shorts thanks to the new shopping features. The Financial Times broke the news first.
With qualified American creators who are currently testing the ability to tag items from their own stores, the company is beginning to roll out shopping features on YouTube Shorts. The Shorts’ tags are visible to viewers in the United States, India, Brazil, Canada, and Australia, who can also shop through them. In the future, YouTube says it intends to continue expanding the availability of tagging to more creators and nations.