Edtech major BYJU’S and fantasy sports unicorn MPL are reportedly looking to exit their sponsorship agreements with India’s top cricket body BCCI.
The two unicorns specifically want to end their sponsorship deals for the jersey and merchandise, respectively. Only this year, in June, did BYJU’S extend its jersey sponsorship deal with the BCCI through November 2023 for an estimated $35 million. While MPL requested a transfer of assignment to KKCL in December, BYJU’S submitted their request to BCCI in November. The BCCI has requested that both startups remain on board through March 31, 2023, after which they may terminate the agreements.
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Edtech major BYJU’S and fantasy sports unicorn MPL are reportedly looking to exit their sponsorship agreements with India’s top cricket body BCCI.
The two unicorns specifically want to end their sponsorship deals for the jersey and merchandise, respectively. Only this year, in June, did BYJU’S extend its jersey sponsorship deal with the BCCI through November 2023 for an estimated $35 million. While MPL requested a transfer of assignment to KKCL in December, BYJU’S submitted their request to BCCI in November. The BCCI has requested that both startups remain on board through March 31, 2023, after which they may terminate the agreements.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
StartupNews.fyi is a leading global startup and technology media platform known for its end-to-end coverage of the startup ecosystem across India and key international markets. Launched with the vision of becoming a single gateway for founders, investors, and ecosystem enablers, StartupNews.fyi has grown steadily over the years by publishing tens of thousands of verified news stories, insights, and ecosystem updates, reaching millions of startup enthusiasts every month through its digital platforms and communities.
