BYJU’S and MPL to exit their sponsorship agreements with BCCI

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BYJU’S and MPL to exit their sponsorship agreements with BCCI

Edtech major BYJU’S and fantasy sports unicorn MPL are reportedly looking to exit their sponsorship agreements with India’s top cricket body BCCI.

The two unicorns specifically want to end their sponsorship deals for the jersey and merchandise, respectively. Only this year, in June, did BYJU’S extend its jersey sponsorship deal with the BCCI through November 2023 for an estimated $35 million. While MPL requested a transfer of assignment to KKCL in December, BYJU’S submitted their request to BCCI in November. The BCCI has requested that both startups remain on board through March 31, 2023, after which they may terminate the agreements.

Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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Edtech major BYJU’S and fantasy sports unicorn MPL are reportedly looking to exit their sponsorship agreements with India’s top cricket body BCCI.

The two unicorns specifically want to end their sponsorship deals for the jersey and merchandise, respectively. Only this year, in June, did BYJU’S extend its jersey sponsorship deal with the BCCI through November 2023 for an estimated $35 million. While MPL requested a transfer of assignment to KKCL in December, BYJU’S submitted their request to BCCI in November. The BCCI has requested that both startups remain on board through March 31, 2023, after which they may terminate the agreements.

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Sreejit Kumar
Sreejit Kumar
Hi, I'm Sreejit Kumar, a journalist with a Master's degree in Journalism. Through my education and professional experience, I have developed a keen eye for detail and a passion for uncovering the truth. As an author for this news website, I am committed to delivering accurate, timely, and engaging stories that inform and entertain our readers.

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