Edtech major BYJU’S and fantasy sports unicorn MPL are reportedly looking to exit their sponsorship agreements with India’s top cricket body BCCI.
The two unicorns specifically want to end their sponsorship deals for the jersey and merchandise, respectively. Only this year, in June, did BYJU’S extend its jersey sponsorship deal with the BCCI through November 2023 for an estimated $35 million. While MPL requested a transfer of assignment to KKCL in December, BYJU’S submitted their request to BCCI in November. The BCCI has requested that both startups remain on board through March 31, 2023, after which they may terminate the agreements.
