Sony and Honda reveal Afeela, their joint EV brand, at CES

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Nearly a year after Sony and Honda announced plans to jointly manufacture and sell electric vehicles, the two companies unveiled an Afeela prototype.

The four-door sedan was driven onstage at CES Wednesday as Kenichiro Yoshida, the CEO of Sony, talked through the company’s mobility philosophy, which prioritises building vehicles that have autonomous capabilities and are transformed into “moving entertainment space. The Afeelas will be available for preorder in the first half of 2025, with sales beginning the following year, according to Yoshida. The first shipments will be made to North American customers in the spring of 2026.

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Sony and Honda reveal Afeela, their joint EV brand, at CES

Nearly a year after Sony and Honda announced plans to jointly manufacture and sell electric vehicles, the two companies unveiled an Afeela prototype.

The four-door sedan was driven onstage at CES Wednesday as Kenichiro Yoshida, the CEO of Sony, talked through the company’s mobility philosophy, which prioritises building vehicles that have autonomous capabilities and are transformed into “moving entertainment space. The Afeelas will be available for preorder in the first half of 2025, with sales beginning the following year, according to Yoshida. The first shipments will be made to North American customers in the spring of 2026.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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