Nearly a year after Sony and Honda announced plans to jointly manufacture and sell electric vehicles, the two companies unveiled an Afeela prototype.

The four-door sedan was driven onstage at CES Wednesday as Kenichiro Yoshida, the CEO of Sony, talked through the company’s mobility philosophy, which prioritises building vehicles that have autonomous capabilities and are transformed into “moving entertainment space. The Afeelas will be available for preorder in the first half of 2025, with sales beginning the following year, according to Yoshida. The first shipments will be made to North American customers in the spring of 2026.

Nearly a year after Sony and Honda announced plans to jointly manufacture and sell electric vehicles, the two companies unveiled an Afeela prototype.

The four-door sedan was driven onstage at CES Wednesday as Kenichiro Yoshida, the CEO of Sony, talked through the company’s mobility philosophy, which prioritises building vehicles that have autonomous capabilities and are transformed into “moving entertainment space. The Afeelas will be available for preorder in the first half of 2025, with sales beginning the following year, according to Yoshida. The first shipments will be made to North American customers in the spring of 2026.