BYJU’S to not renew partnerships with BCCI, ICC, FIFA

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BYJU’S, India’s most valuable startup, is said to have decided not to renew some branding partnerships with the Board of Control for Cricket in India (BCCI), the International Cricket Council (ICC), and the Federation Internationale de Football Association (FIFA) (FIFA).

In an interview with Moneycontrol, BYJU’s CEO Byju Raveendran stated that while the renewal of these partnerships is imminent, the edtech giant will opt out because it has already achieved the level of brand awareness required. BYJU’S will save a significant amount of money as a result of the change. According to media reports, the company spent $30-40 million on FIFA sponsorship during the FIFA World Cup 2022, and another $55 million on BCCI sponsorship.

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BYJU’S to not renew partnerships with BCCI, ICC, FIFA

BYJU’S, India’s most valuable startup, is said to have decided not to renew some branding partnerships with the Board of Control for Cricket in India (BCCI), the International Cricket Council (ICC), and the Federation Internationale de Football Association (FIFA) (FIFA).

In an interview with Moneycontrol, BYJU’s CEO Byju Raveendran stated that while the renewal of these partnerships is imminent, the edtech giant will opt out because it has already achieved the level of brand awareness required. BYJU’S will save a significant amount of money as a result of the change. According to media reports, the company spent $30-40 million on FIFA sponsorship during the FIFA World Cup 2022, and another $55 million on BCCI sponsorship.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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