D2C rollup ecommerce startup GOAT Brand Labs accquired Imara

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D2C rollup ecommerce startup GOAT Brand Labs announced the acquisition of Imara, a women-focused ethnic apparel brand. GOAT intends to take Imara to the international market following the acquisition.

Universal Sportsbiz’s Imara clothing line. It sells premium ethnic wear for women over the age of 40. It also oversees brands such as Wrogn, Imara, and Ms Taken. GOAT works with D2C founders to help them scale their businesses. The news comes nearly two weeks after GOAT paid an undisclosed sum for clothing brand Chumbak. Interestingly, Imara was one of four D2C brands in talks with GOAT at the time. Imara claims to be available on ecommerce marketplaces like Myntra as well as more than 70 retail outlets like Shopper Stop.

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D2C rollup ecommerce startup GOAT Brand Labs accquired Imara

D2C rollup ecommerce startup GOAT Brand Labs announced the acquisition of Imara, a women-focused ethnic apparel brand. GOAT intends to take Imara to the international market following the acquisition.

Universal Sportsbiz’s Imara clothing line. It sells premium ethnic wear for women over the age of 40. It also oversees brands such as Wrogn, Imara, and Ms Taken. GOAT works with D2C founders to help them scale their businesses. The news comes nearly two weeks after GOAT paid an undisclosed sum for clothing brand Chumbak. Interestingly, Imara was one of four D2C brands in talks with GOAT at the time. Imara claims to be available on ecommerce marketplaces like Myntra as well as more than 70 retail outlets like Shopper Stop.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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