Direct-to-consumer (D2C) brand Spice Story raised Rs 70 lakh at 5% equity from Namita Thapar, executive director of Emcure Pharmaceuticals in the Shark Tank India show aired on January 26, 2023.
Spice Story has a large selection of modernised local chutneys. Globalvalue Food and Condiments pvt ltd curates these from various parts of the country. It currently competes with Veeba, Ching’s Secret, Wingreens, and Dabur in the overall dips, sauces, and spread category. The startup intends to use the recently raised funds to introduce a newer category of products to its customers and to build a distribution network. According to the company, it has sold over 1.5 million units since its inception and is available on all major e-commerce platforms, as well as 300 key modern format store outlets in five cities: Mumbai, Delhi, Bangalore, Hyderabad, and Kolkata.