Netflix has appointed Black White Orange, a brand licencing startup, as its exclusive licencing and merchandising agent in India and South Asia.
Black White Orange offers merchandising solutions and assists brands, celebrities, media, and retailers in strengthening their consumer relationships. Within India and abroad, the startup provides retail, distribution, syndication, brand consulting, brand loyalty strategies, and creative solutions. Black White Orange (BWO) will be responsible for establishing and growing Netflix’s consumer products business in India, as well as Sri Lanka, Pakistan, Bangladesh, and Nepal.
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