Spotify’s sucess with Wrapped is pushing company to build more social experiences into mobile app

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Spotify’s sucess with Wrapped a year-end review designed for social sharing, may be pushing the company to build more social experiences directly into its mobile app.

For months, the company has been testing various iterations of a “friends activity” tab on its mobile app, and investors have taken notice. Earlier today, during the streamer’s Q4 earnings call, the company was asked to clarify some details about its social plans. Though Spotify CEO Daniel Ek declined to comment on the specific feature requested by the investor, he did not dismiss the possibility of Spotify becoming a more social platform. Instead, he responded that social media could be a “meaningful driver of creating an even stickier and more engaging experience” for the company. The executive was responding to a question from an investor about Spotify’s recent tests of a “Friends tab,” which appears in the app’s bottom navigation bar for a subset of Spotify’s users.

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Spotify’s sucess with Wrapped is pushing company to build more social experiences into mobile app

Spotify’s sucess with Wrapped a year-end review designed for social sharing, may be pushing the company to build more social experiences directly into its mobile app.

For months, the company has been testing various iterations of a “friends activity” tab on its mobile app, and investors have taken notice. Earlier today, during the streamer’s Q4 earnings call, the company was asked to clarify some details about its social plans. Though Spotify CEO Daniel Ek declined to comment on the specific feature requested by the investor, he did not dismiss the possibility of Spotify becoming a more social platform. Instead, he responded that social media could be a “meaningful driver of creating an even stickier and more engaging experience” for the company. The executive was responding to a question from an investor about Spotify’s recent tests of a “Friends tab,” which appears in the app’s bottom navigation bar for a subset of Spotify’s users.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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