The gaming industry in the MENA region is expected to triple in the next two years, reaching $5 billion by 2025, up from an estimated $1.8 billion now.
According to an industry expert, the surge is attracting more intentional players – both publishers and development firms – into the region, as well as prompting businesses across multiple industries to use gamification to acquire and retain customers. Significantly, women are playing an increasingly important role in the region’s gaming industry, with their numbers increasing faster than men. According to industry insiders, technological advancements have broadened the gaming experience, with industries combining augmented reality (AR), virtual reality (VR), and mixed reality (MR) with esports technology.