Moroccan B2B tech-enabled food distribution platform Terraa, raised $1.5 million pre-seed led by FoodLabs, a European early-stage VC investor and venture studio for food, sustainability and health where UM6P Ventures, Outlierz Ventures, Musha Ventures, and Africa-centric DFS Lab also participated.
Terraa, which sources fresh food directly from farmers and delivers it to resellers, intends to use the funding to strengthen its logistics infrastructure, expand across Moroccan cities, and explore new markets within the region within a year. The startup is bringing change to Morocco’s fresh food supply chain, which Benkirane describes as highly fragmented, traditional, and dominated by intermediaries who buy produce from farmers at low prices and then sell for huge profits.