Moroccan B2B platform Terraa raised $1.5 million pre-seed led by FoodLabs

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Moroccan B2B tech-enabled food distribution platform Terraa, raised $1.5 million pre-seed led by FoodLabs, a European early-stage VC investor and venture studio for food, sustainability and health where UM6P Ventures, Outlierz Ventures, Musha Ventures, and Africa-centric DFS Lab also participated.

Terraa, which sources fresh food directly from farmers and delivers it to resellers, intends to use the funding to strengthen its logistics infrastructure, expand across Moroccan cities, and explore new markets within the region within a year. The startup is bringing change to Morocco’s fresh food supply chain, which Benkirane describes as highly fragmented, traditional, and dominated by intermediaries who buy produce from farmers at low prices and then sell for huge profits.

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Moroccan B2B platform Terraa raised $1.5 million pre-seed led by FoodLabs

Moroccan B2B tech-enabled food distribution platform Terraa, raised $1.5 million pre-seed led by FoodLabs, a European early-stage VC investor and venture studio for food, sustainability and health where UM6P Ventures, Outlierz Ventures, Musha Ventures, and Africa-centric DFS Lab also participated.

Terraa, which sources fresh food directly from farmers and delivers it to resellers, intends to use the funding to strengthen its logistics infrastructure, expand across Moroccan cities, and explore new markets within the region within a year. The startup is bringing change to Morocco’s fresh food supply chain, which Benkirane describes as highly fragmented, traditional, and dominated by intermediaries who buy produce from farmers at low prices and then sell for huge profits.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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