Aman Gupta, co-founder of boAt, has issued an alert on his official Twitter account urging customers to refrain from purchasing ‘boAt products’ from bogus websites claiming to sell authentic products.
He claims that it is bad for both customers and the brand. “I used to feel nice when fakes came out offline as it was like the brand was finally being recognised. It’s now a major hassle because consumers buy it thinking it’s genuine, which is bad for them and bad for the brand “In a tweet, Aman Gupta stated. He also shared a message from boAt, which stated, “We have seen the rise of multiple fake websites claiming to sell original boAt products. We would like to take this opportunity to inform you that www.boat-lifestyle.com is the only official brand-owned website selling original boAt products through authorised channels. Be wary of any other bogus websites.”