Facebook-parent Meta has launched a subscription service called Meta Verified, which will allow users to add the coveted blue check mark to their Instagram and Facebook accounts for up to $15 per month by verifying their identity, its CEO Mark Zuckerberg announced on Sunday, tapping into a new revenue channel that has yielded mixed results for its smaller rival Twitter.

The subscription service, which launched this week in New Zealand and Australia, costs $11.99 per month on the web or $14.99 on Apple’s iOS and Google’s Android. Users will be able to use their government-issued ID cards to verify their identity on Meta. The subscription service will also provide “increased visibility and reach,” improved protection against impersonation attacks, and direct access to customer support, according to the company.

Facebook-parent Meta has launched a subscription service called Meta Verified, which will allow users to add the coveted blue check mark to their Instagram and Facebook accounts for up to $15 per month by verifying their identity, its CEO Mark Zuckerberg announced on Sunday, tapping into a new revenue channel that has yielded mixed results for its smaller rival Twitter.

The subscription service, which launched this week in New Zealand and Australia, costs $11.99 per month on the web or $14.99 on Apple’s iOS and Google’s Android. Users will be able to use their government-issued ID cards to verify their identity on Meta. The subscription service will also provide “increased visibility and reach,” improved protection against impersonation attacks, and direct access to customer support, according to the company.