JioCinema to compete with Facebook and Youtube in digital advertising via free IPL streaming

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Mukesh Ambani-led Viacom18’s decision to stream the Indian Premier League (IPL) for free on JioCinema will significantly increase the platform’s subscriber base and may help it compete with the likes of YouTube India and Facebook in the digital video advertising market.

Viacom 18 is reportedly planning to stream IPL games for free on JioCinema after acquiring the digital streaming rights for the marquee cricket tournament for a whopping INR 23,758 Cr. Its competitor, Disney Star, which previously held the digital rights to the IPL, hosted the cricket tournament behind a paywall. According to Elara Capital, the move will propel JioCinema’s subscriber base to new heights and enable it to compete with the likes of YouTube India, which has 520 million monthly average users (MAU).

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JioCinema to compete with Facebook and Youtube in digital advertising via free IPL streaming

Mukesh Ambani-led Viacom18’s decision to stream the Indian Premier League (IPL) for free on JioCinema will significantly increase the platform’s subscriber base and may help it compete with the likes of YouTube India and Facebook in the digital video advertising market.

Viacom 18 is reportedly planning to stream IPL games for free on JioCinema after acquiring the digital streaming rights for the marquee cricket tournament for a whopping INR 23,758 Cr. Its competitor, Disney Star, which previously held the digital rights to the IPL, hosted the cricket tournament behind a paywall. According to Elara Capital, the move will propel JioCinema’s subscriber base to new heights and enable it to compete with the likes of YouTube India, which has 520 million monthly average users (MAU).

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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