Direct-to-consumer (D2C) startup Perfora raised $2.5 million from early-stage consumer VC fund RPSG Capital Ventures.
Customers can purchase oral care products such as an electric toothbrush, probiotic mouthwash, smart flosser, and peroxide-free teeth whitening pen from Perfora. The startup will use the funds to expand its online presence through its website and ecommerce marketplaces. As per a Statista report, the country’s oral care market is pegged at 2023, growing at a CAGR of 3.50% during 2023-27. The report states that the country’s D2C segment is expected to grow to $300 billion by 2030 and expand at a CAGR of 24% during 2021-30.