Middle East and North Africa (MENA) region emerged as a bright spot for online orders from marketplaces globally, posting a 21% increase in sales to reach a whopping $25 billion in 2022 despite signs of a global slowdown trend in post-pandemic online sales.
The fashion category led the increase in online sales from regional marketplaces last year, accounting for 29.5 percent of total orders, followed by electronics and household goods, pushing previous year’s frontrunner beauty products to fourth place, according to a study conducted by Admitad, a global IT major that tracks the performance marketing industry. A marketplace is a platform where vendors can sell their goods or services to a select group of customers.
